Today we have with us Chen, the founder and president of a small eyewear company called Payne Glasses. The company makes premium quality eyewear for men, women, and kids at an affordable price, an emerging market of eyeglass manufacturers that are combating the price-gouging practices of the incumbent large players. It competes with the likes of zenni Optical and Warby Parker for the “savvy eyeglass purchaser” target market. We have seen a lot of innovation lately in the eyeglass market and welcome some insights about where the market is going to go.
The Sci-Fi Glasses Of The Future Present
These past two years have been groundbreaking for eyewear tech. We are starting to see various forms of augmented reality pop up in our computers and phones either via apps or with prototype wearable glasses like the Microsoft Hololens. Apple is continuously working on their own Augmented Reality system called ARKit. Continuing on the consumer side, we are finally seeing Amazon partnering with another company to create the first pair of Alexa voice-assistant-enabled eyeglasses. That’s all on the consumer side. Then we are seeing new innovation regarding vision coming out from the Military. All of these variants are very exciting and will hopefully lead to a more exciting vision experience in the future.
The Exciting Technology Behind Military Advancements.
What price would you assign to augmented reality glasses? $1,000? Maybe a bit more, but certainly not above $10,000, unless it’s one of those “special” gaming products made for multimillionaires.
$400,000. Lockheed Martin is developing an augmented reality headset that will cost $400,000. It’s a military headset that will be used in the F-35 Lightning II stealth fighter jets in the United States Military. This one has some really exciting technology behind it. It’s custom fitted to each pilot’s head, is partly made of carbon fiber, has “situational awareness” tech including thermal heat, enemy targeting and prioritization, as well as displaying the altimeter, horizon, air speed, etc. None of these features, though as as exciting as the following one. By far, the best feature is that you can look around and blow you and see “through” your own body and the plane targets that are both at a distance and at close range.
The Technology You Can Afford Right Now
So all of those things are a little out of reach for consumers right now, but you can still get some pretty cool technology on your glasses, like photochromic blue light blocking lenses that protect your eyes both from the sun as well as harmful HEV light emitted by screens on our devices. Or you could make your glasses thinner and lighter with high index lenses. Just head over to the site and click the link for more information.