Guest blogging has emerged as the hottest subject matter for search engine marketing and online advertising. As Panda and Penguin bit the spammers tough, the whole implementation of successful backlinking campaigns has become tougher than ever. Overnight, Google’s Penguin update decimated the rankings of many websites that had hired nefarious SEO techniques, which understandably, placed worry into the web network. No one desires to pay for a website or pay for search engine optimization to do the job if the net result is that the website is downgraded or certainly dropped off the Google index altogether.
The entire idea of returned hyperlinks is created by the foremost search engines as a way for them to judge the authority of a website and how relevant it is to searches being made. They spawned an industry, but lamentably, some folks who took up the cudgel determined it a way to make quick cash by using spamming and consequently manipulating the search engine results in preference to optimizing for them. It is with this concept of manipulation that Google is so eager to eliminate. Anyone responding to an ad for 5000 returned links for $100 now wishes their business was feeling and features a total rethink of their search engine optimization strategy.
Guest blogging encourages the 2 nice factors of backlinking, relevance, and edited authority. The relevance factor is ke,y as the link coming from a visitor blog put up can be from a tremendously applicable article posted on an exceptionally applicable website or blog. The edited authority is an implied gauge; before any guest blog is published, it has to be read and approved by the website proprietor. It tells Google that it’s been authorized with the aid of an actual man or woman and that they have deemed it in shape for publishing.
