Guest blogging has emerged as the hottest subject matter for search engine marketing and online advertising. As Panda and Penguin bit the spammers tough, the whole implementation of successful backlinking campaigns has become tougher than ever. Overnight, Google’s Penguin update decimated the rankings of many websites that had hired nefarious SEO techniques which understandably, placed worry into the web network. No one desires to paint tough on their website or pay a search engine optimization to do the job if the net result is that the internet site is downgraded or certainly dropped off the Google index altogether.
The entire idea of returned hyperlinks becomes created by the foremost search engines as a way for them to judge the authority of an internet site and how relevant it changed into to searches being made. They spawned an industry, but lamentably some folks that took up the cudgel determined it a way to make quick cash by using spamming and consequently manipulating the hunt engine consequences in preference to optimizing for them. It is with this concept of manipulation that Google is so eager to eliminate. Anyone responding to an ad for 5000 returned links for $100 now wishes their bumps feeling and feature a total rethink of their search engine optimization strategy.
Guest blogging encourages the 2 nice factors of backlinking, relevance, and edited authority. The relevance factor is key as the link coming from a visitor blog put up can be from a tremendously applicable article posted on an exceptionally applicable website or blog. The edited authority is an implied gain as before any guest blog publish is posted, it has to be read and regular by using the website proprietor. It tells Google that it’s been authorized with the aid of an actual man or woman and that they have deemed it in shape for publishing.