With over 29,000 Instagram fans and 1,500 blog visits consistent with month, she is aware of a component or approximately influence advertising.
I these days stuck up with Marion (whilst she becomes on a jealousy-inducing journey to Guatemala) to find out how she has generated any such large following, how she works with manufacturers and her mind on travel influencers in well known.
Econsultancy: Could you begin by using explaining a bit about your weblog and the way you got into the industry?
Marion Payen: I initially started out my weblog because of an interest in growing something extra actual than I turned into seeing someplace else.
I acknowledged that I ought to offer extra than standard suggestions from huge groups like Lonely Planet. I mean, an emblem like that might tell me to visit a specific market – however, how will I recognize if it’ll offer me with anything precise or definitely interesting? I’m extra inclined to consider a person with a personal point of view rather than an e-book that’s been written for the loads.
So, I aimed to build something based on the belief that if you want my life-style and the manner that I am journeying, then you definitely would like the tips I make too.
E: Did you start your weblog with any understanding of influencer marketing?
MP: In phrases of my own historical past, I began within the hospitality and travel enterprise in Florida, then I moved to London wherein I labored in retail – mainly e-commerce and digital advertising and marketing.
This is how I knew I ought to offer something distinctive from other journey websites, due to the fact I already knew many tricks of the alternate.
I had worked with influencers myself via associate channels and had general knowledge of search engine marketing, PPC, coding, and so on. – so I knew I may want to use this to my gain, particularly in comparison to other bloggers I become seeing on the time.
E: What are the primary techniques you have got used to build your audience?
MP: I manifestly have the main internet site, however as I didn’t at the beginning have a great deal money to make investments, I knew that so as to power visitors to it I needed to use every other organic channel like social media.
So, I started with Instagram, spending days and days just being honestly energetic on it, engaging with the network and making pals with mutual hobbies.
Over time my presence grew. From remaining June to now I actually have controlled to reach 29,000 fans, and that’s just organically, from being awesome lively and building my very own community.
E: At what point did you begin getting interested from brands?
MP: Quite these days. Before that, it became only me reaching out to manufacturers through email and social media, pronouncing that is what I do if you are involved.
Then, approximately a month in the past, it seemed to flip – I began to get emails each day from manufacturers and web sites pronouncing that they had located me. As quickly as I reached approximately 25,000 fans on Instagram, it started out to occur, and then I also got pretty a piece of press coverage from online and print magazines. Combined, this appeared to truly ignite interest.
E: Do you most effective paintings with a sure sort of logo, and the way do you make a decision who to paintings with?
MP: Absolutely, because the very beginning I’ve made a point of being picky. I’ve visible a whole lot of other bloggers on Instagram being quite blatant, posting pictures of a watch with a mountain in the background.
I would by no means want to receive a commission to promote a brand that I don’t accept as true within, so I only work those who I assume are a simply excellent match for me.
For example, I am now working with a logo that gives travel insurance, because I have used it myself and I know that my audience will locate it useful. If I am protecting an highly-priced watch – why might a backpacker be inquisitive about that? I’m not fearful of announcing no or explaining that it gained be an amazingly healthy, either.
E: What would you assert is the great way for a brand to approach an influencer?
MP: An emblem can usually get my attention if it’s far a personalized message, so not simply bringing up that they have seen my blog, but pointing out a specific article or photograph that they preferred.
I get countless emails announcing that a person wants to work with me, so I really need to feel that there’s a few form of non-public connection. I can also inform if it is an e-mail they have despatched to masses of different bloggers – I can read between the lines.
Lastly, I ought to sense adore it’s no longer just about them, that it’s about both folks, and that each one event could be able to enjoy the deal.