There are versions of the WordPress platform: the hosted WordPress.com carrier and the self-installed WordPress.org package that you can run on your own server. Let’s start with the hosted version.
When touring a WordPress.com blog, the device looks at the traveler’s user agent, which identifies what internet browser they’re using. If it acknowledges the browser as cell phone-related, it’ll alternate the standard website with an abbreviated model designed for cellular, at the same URL – no redirects to another page like m.Something.com.
The cell model isn’t simply streamlined from a visual point of view – the underlying code and content also are slimmed down. Post excerpts are stored briefly (approximately one hundred sixty characters), and sidebar content (e., “Popular Posts”) is removed. Overall, it’s a handy variation and one that owners of WordPress.org applications can also enjoy because it’s primarily based on the free WP-Touch plug-in. Once set up, this plug-in will produce the identical conduct for your own server.
From an SEO standpoint, the dearth of redirection continues to matter as much as indexing does. From a content point of view, the home page obviously suffers because of the abbreviated excerpts. But that’s now not a big loss from a search engine marketing perspective; the standard blog lacks keyword awareness on the home web page, besides masses of posts, plenty of topics. A weblog’s search engine marketing reputation will normally be tied to its inbound linking or individual posts, not to the home page content, and that can be unaffected.
It’s also important to notice that character blog posts are not shortened; they’re provided in complete duration on a single page, similar to the desktop. In truth, the mobile model’s loss of sidebar content may, without a doubt, assist search engine optimization for those pages by giving them unique awareness of the topic at hand.
Blogger On Mobile Devices
Blogger also uses consumer agent detection to make choices about what sort of template to reveal, but the motion it takes is slightly different. When receiving a web page request from a phone, Blogger will redirect you from the primary URL (e., Myblog.Blogspot.Com) to a cell variation (e.G,Myblog.Blogspot.Com/?M=1)
Being a Google product, one might presume that Blogger’s redirect technique won’t cause any issues with Googlebot-Mobile’s efforts to index the cell website online or with the hyperlink equity you have for your own home page. But Blogger’s cell template is still officially in beta, so you’ll want to pay attention to how Google’s cellular search engine reacts to it and submit feedback to Blogger’s team of workers if you see something suspicious.
As far as the content is involved, the trade-offs are similar to WordPress: a clipped home web page subsidized by full-period blog posts. Posterous is the latest of the platforms covered right here. However, they have a recognition for innovation, so it’s no surprise that they’ve already delivered cell templates, each for their Blog and Groups products. The scenario may be very much what we’ve defined for Blogger and WordPress, but Posterous takes a more minimalist method.
Home pages are reduced to an easy listing of the weblog post titles, not using the excerpts given. The whole loss of non-link content might also take your property web page out of the SEO recreation altogether – it’ll get indexed, but there’s literally nothing to read. Your search engine optimization efforts on a Posterous weblog will center on getting individual posts to rank properly.
Posts themselves are largely untouched, so there’s no technical need to jot down shorter posts. One may argue that cell users could have a get-to-the-point attitude when it comes to mobile content. But my opinion is that business websites want to be short (“Where’s that 1-800 number?”) while blogs are for readers, and readers, properly, want to study. For more on this, take a look at my preceding post on brevity versus mobile SEO.
