Do Mobile Blog Templates Have Enough Substance For SEO?

There are versions of the WordPress platform: the hosted WordPress.Com carrier and the self-hooked-up WordPress.Org package deal that you can run on your very own server. Let’s start with the hosted version.

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When touring a WordPress.Com blog, the device looks at the traveler’s user agent, which identifies what internet browser they’re using. If it acknowledges the browser as cell phone-related, it’ll alternative the standard website with an abbreviated model designed for cellular, at the same URL – no redirects to some other page like m.Some thing.Com.

The cell model isn’t simply streamlined from a visual point of view – the underlying code and content also are slimmed down. Post excerpts are stored brief (approximately one hundred sixty characters), and sidebar content (e.G. “Popular Posts”) is removed. Overall it’s a handy variation and one that owners of WordPress.Org applications can also enjoy because it’s primarily based on the free to be had WP-Touch plug-in. Once set up, this plug-in will produce the identical conduct for your own server.

From an SEO standpoint, the dearth of redirection continues to matter clean as ways as indexing is involved. From a content material point of view, the home web page obviously suffers because of the abbreviated excerpts. But that’s now not a big loss from a search engine marketing perspective; the standard blog lacks keyword awareness on the home web page besides – masses of posts, plenty of topics. A weblog’s search engine marketing repute will normally be tied to its inbound linking or man or woman posts, no longer to home web page content, and those can be unaffected.

It’s also important to notice that character blog posts are not shortened; they’re provided complete-duration on a single page, similar to the desktop. In truth, the mobile model’s loss of sidebar content may, without a doubt, assist search engine optimization for those pages using giving them one-of-a-kind awareness of the topic at hand.

Blogger On Mobile Devices

Blogger also uses consumer agent detection to make choices approximately what sort of template to reveal, but the motion it takes is slightly distinctive. When receiving a web page request from a phone, Blogger will redirect you from the primary URL (e.G. Myblog.Blogspot.Com) to a cell variation (e.G. Myblog.Blogspot.Com/?M=1)

Being a Google product, one might presume that Blogger’s redirect technique won’t cause any issues with Googlebot-Mobile’s efforts to index the cell website online or with the hyperlink equity you have got on your own home page. But Blogger’s cell template is still officially in beta, so you’ll want to pay attention to how Google’s cellular seek engine reacts to it and submit feedback to Blogger’s team of workers if you see something suspicious.

As far as the content is involved, the trade-offs are similar to WordPress: a clipped home web page subsidized by full-period blog posts. Posterous is the latest of the platforms covered right here. However, they have a recognition for innovation, so it’s no surprise that they’ve already delivered cell templates, each for their Blog and Groups products. The scenario may be very much what we’ve defined for Blogger and WordPress, but Posterous takes a more minimalist method.

Home pages are reduced to an easy listing of the weblog put up titles, not using excerpts given. The whole loss of non-link content might also take your property web page out of the SEO recreation altogether – it’ll get indexed, but there’s literally not anything to read right here. Your search engine optimization efforts on a Posterous weblog will middle absolutely on getting individual posts to rank properly.

Posts themselves are largely untouched, so there’s no technical need to jot down shorter posts. One may argue that cell users could have a get-to-the-point attitude when it comes to mobile content material. But my opinion is that business websites want to be short (“Where’s that 1-800 number?”) while blogs are for readers, and readers, properly, want to study. For greater on this, take a look at my preceding put up on brevity versus mobile SEO.

About author

Social media fan. Unapologetic food specialist. Introvert. Music enthusiast. Freelance bacon advocate. Devoted zombie scholar. Alcohol trailblazer. Organizer. Spent 2001-2004 merchandising ice cream in Mexico. My current pet project is getting to know walnuts for fun and profit. At the moment I'm writing about squirt guns in Salisbury, MD. Spent childhood donating toy planes in Suffolk, NY. Gifted in managing jack-in-the-boxes in Miami, FL. Spent high school summers supervising the production of foreign currency in Libya.
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