There are versions of the WordPress platform: the hosted WordPress.Com carrier, and the self-hooked up WordPress.Org package deal that you can run on your very own server. Let’s start with the hosted version.

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When touring a WordPress.Com blog, the device looks at the traveler’s user agent placing, which identifies what internet browser they’re the usage of. If it acknowledges the browser as being cellphone-related, it’ll alternative the standard website with an abbreviated model designed for cellular, at the very same URL – no redirects to some other page like m.Some thing.Com.

The cell model isn’t simply streamlined from a visual point of view – the underlying code and content also are slimmed down. Post excerpts are stored brief (approximately one hundred sixty characters) and sidebar content (e.G. “Popular Posts”) is removed.

Overall it’s a totally useful variation and one that owners of WordPress.Org applications can also enjoy because it’s primarily based on the free to be had WP-Touch plug-in. Once set-up, this plug-in will produce the identical conduct for your own server.

From an SEO standpoint, the dearth of redirection continues matters clean as ways as indexing is involved. From a content material point of view, the home web page obviously suffers because of the abbreviated excerpts. But that’s now not a big loss from a search engine marketing perspective; the standard blog lacks keyword awareness on the home web page besides – masses of posts, plenty of topics. A weblog’s search engine marketing repute will normally be tied to its inbound linking or man or woman posts, no longer to home web page content, and those can be unaffected.

It’s additionally important to notice that character blog posts are not shortened, they’re provided complete-duration on a single page, similar to on the desktop. In truth, the mobile model’s loss of sidebar content may without a doubt assist search engine optimization for those pages, by means of giving them an one of a kind awareness on the topic at hand.

Blogger On Mobile Devices
Blogger also makes use of consumer agent detection to make choices approximately what sort of template to reveal, but the motion it takes is slightly distinctive. When receiving a web page request from a phone, Blogger will redirect you from the primary URL (e.G. Myblog.Blogspot.Com) to a cell variation (e.G. Myblog.Blogspot.Com/?M=1)

Being a Google product, one might presume that Blogger’s redirect technique won’t cause any issues with Googlebot-Mobile’s efforts to index the cell website online, or with the hyperlink equity, you have got on your own home page. But Blogger’s cell template is still officially in beta, so you’ll want to pay attention to how Google’s cellular seek engine reacts to it, and submit feedback to Blogger’s team of workers if you see something suspicious.

As ways as the content is involved, the trade-offs are same to WordPress: a clipped home web page, subsidized by means of full-period blog posts.

Posterous is the latest of the platforms covered right here, however, they have a recognition for innovation so it’s no surprise that they’ve already delivered cell templates, each for their Blog and Groups products.

The scenario may be very a whole lot what we’ve defined for Blogger and WordPress, but Posterous takes a more minimalist method.

Home pages are reduced to an easy listing of weblog put up titles, and not using excerpts given. The whole loss of non-link content might also take your property web page out of the SEO recreation altogether – it’ll get indexed, but there’s literally not anything to read right here. Your search engine optimization efforts on a Posterous weblog will middle absolutely on getting individual posts to rank properly.

Posts themselves are in large part untouched, so there’s no technical need to jot down shorter posts. One may argue that cell users could have a get-to-the-point attitude when it comes to mobile content material. But my opinion is that business websites want to be short (“Where’s that 1-800 number?”) while blogs are for readers, and readers, properly, want to study. For greater on this, take a look at out my preceding put up on brevity versus mobile SEO.